Automated Marketing with MailChimp’s New PrestaShop Integration

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NuRelm is proud to have partnered with MailChimp on their PrestaShop integration. MailChimp is a leading email marketing provider which automates the sending of bulk emails for corporate, nonprofit, and educational organizations. PrestaShop is a widely-used, open-source eCommerce platform.

MailChimp’s services to allow retail store owners to send follow-up marketing emails to previous customers and reach out to potential customers. The eCommerce platform integrations set up communication between online shops, like PrestaShop, and MailChimp in an effort to automate the email delivery process.

The development of this integration followed the strict code guidelines set by PrestaShop, and consisted of one module written in the programming language PHP. The finished product features a MailChimp login, ability to update email lists, and automatic syncing of customer, product, and order information. This data help MailChimp send revenue-generating emails based on events specific to each shop.

Now, with the help of NuRelm, PrestaShop store owners can seamlessly increase their reach and decrease their headache by using MailChimp to automate their marketing emails.

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