3 API Hints for Business Professionals

  1. An application program interface, more commonly known as an API, is a set of tools and processes that specify how software components communicate with each other within any software application(s).  Put more simply, an API receives data and responds to it based on set parameters.
  2. If you own or work for a successful enterprise, you may already be familiar with the APIs that your organization uses, whether for customers externally, internal processes, or both. If you’re not familiar with your firm’s APIs, whether they were built specifically for your firm or are “out of the box” functionality served up in a SaaS environment, you should make a point of having a basic understanding of what your specific APIs are and why your company uses them. This knowledge will be valuable when talking to your webmaster,  your IT people, and your department managers, all of whom probably had a hand in selecting, or possibly even building, the APIs that power your company.
  3. Many of the APIs that your firm uses may be served up in a SaaS environment. An example of a SaaS product is NuRelm’s FlowLink. SaaS stands for “software as a service”, and is an application housed on an external server that is sold on a subscription basis. Other examples of corporate SaaS products with APIs are Shopify, Bronto, and Bergen, just to name a few.

If your company is in need of an integration, or if you would like to find out how to use APIs to better automate your office, call NuRelm for a free workflow analysis and we will show you how you can cut costs and increase productivity for as little as $100/month.


Mona McGraw writes articles dissecting the various topics that a consumer should understand prior to hiring a web developer. Her series for business professionals is especially useful if you plan to hire a company to build a web-based app, or if you are in need of integration services to help automate your office. She deconstructs the mysterious “backend” of the Web world so that you have the knowledge necessary to make informed decisions.


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