DuckDuckGo vs Google The little search Engine that might.

The giant that is Google has not stopped other companies from jumping into the Search Engine arena. Obviously emulating Google is not a winning strategy.  Companies like Blekko and DuckDuckGo have realized this, and attempted to round out the Search Engine experience.  DuckDuckGo’s current marketing strategy is aggressively taking on the G giants where it may hurt the most – privacy.

A small Search Engine, manned solely by Gabriel Weinberg which launched in 2008, has recently launched the aggressive campaign stating “Google tracks you.  We don’t”. Weinberg, who is still the sole operator, makes a pretty strong claim but it still remains to be seen if the general public truly cares enough about their privacy to move away from the largest search engine. DuckDuckGo’s privacy policy is chock-full of information regarding the importance of search and how privacy should play a greater role to users. Ongoing discussions about privacy regarding social networking sites like Facebook are addressed but search engine privacy is  often overlooked.

Google has recently offered the ability to opt out of Google Analytics with a browser plugin , but unless the currently casual Internet user actively seeks it out they would never know about the option.  As more consumers raise  privacy concerns, DuckDuckGo may have a shot at becoming an outlier site with some clout.  Blekko and DuckDuckGo recently entered into a partnership.  As people’s tastes evolve there may cease to be just one colossal Search Engine in several years.